One of the flagship brands of Choice Hotels International, Comfort Suites offers customers an artful balance of value and leisure-oriented/business lifestyle to mainstream travelers. To enhance the brand narrative of Comfort Suites, we wanted to offer a casual but unusually tasteful collection design.
The result is our Zanzibar décor scheme of our ‘Truly Yours Collection’, which reflects the brand’s warm and welcoming persona with a fresh, stylish, modern look and feel. We wanted to evoke an at-home feeling for travelers. The earthy tone of the upholstery in the room gives you an overall feeling of being closer to the natural world, while strident lines suggest the sophistication and historical depth of midcentury modern and contemporary architectural styles.