A relative newcomer to the Choice Hotels lineup, Clarion Pointe’s brand reconciles acutely realized interior design, luxury touches, and affordability for travelers. Clarion Pointe hotels are also designed to express local culture, giving each a distinct, community-oriented feel that reflects its setting.
Our Fredo and Caldo designs add consistency and beauty to the equation of the Clarion Pointe experience, while enhancing the guest experience of a specific hotel. We knew that we needed to develop an approach that would be versatile—in keeping with the individualistic nature of each hotel—but that we also needed it to be cost-effective, with a standardized appeal.
While Fredo projects an urbanity similar to Caldo, Fredo presents guests with a more intensely warm living style. It also conveys an overall contemporary inspiration, with simple, straight lines and varied wood textures that blend effortlessly with the design identity of Clarion Pointe hotels.