Our Promise!

Extraordinary structural solidity through industry-proven technology, and style designs in case goods that transform your guest rooms into inviting, optimistic  spaces.

Brand Programs

We consider every aspect of construction and finishing.
We deliver designs that heighten the guest experience for each brand we supply.
We understand that building trust is an interactive process. 
We’re right where we’re supposed to be…for you.

The look and feel of our Case Goods remind hotel customers of the kind of carefully constructed furniture and interior design choices they’d welcome their own homes. Our collections enhance the image and company narrative of Choice Hotels brands Comfort Inn, Sleep Inn and Clarion Pointe.

We designed each collection especially for each brand, in order to add substance and dimension to the experience of their guests. In this way, we contribute to the very favorable baseline customer loyalty enjoyed by these brands.

Comfort Suites 

To enhance the brand narrative of Comfort Suites, we wanted to offer a casual but unusually tasteful collection design. The result is our Zanzibar décor scheme of our ‘Truly Yours Collection’…

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Sleep Inn 

We dreamed up our simply stylish design of our ‘Refresh Collection’ to help guest sleep ‘Better Here®’ at Sleep Inn. Refresh case goods collection involves fresh, nature-inspired design…

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Clarion Pointe 

Our Fredo and Caldo designs add consistency and beauty to the equation of the Clarion Pointe experience, while enhancing the guest experience with the unique nature of each brand…

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What does our C.R.A.F.T. commitment mean to you?

C – constructed case goods using premium materials

R – rigorous 7-step, full polyurethane finished HPL process

A – attention to quality and cost-effectiveness at every step

F – faster lead time than competitors, by a margin of 20%

T – technical expertise at each phase of the production process

Custom Collections

Woodcraft Hospitality’s Custom Collections set a new standard for construction, circumspection of design, and durability. We have worked hard to make them the most competitive Case Goods products on the market, constantly improving our quality and revising our pricing structure to sustain the most attractive cost-effectiveness profile possible.

Each collection has been developed by our in-house designers—all of whom had successful careers in the furniture industry before joining our team—and each is as suited to small, independent hotels who need a turnkey solution as they are to larger brands who wish to use them as foundations for further customization.

Durability, customization potential, and a design ethos that blends years of work in the furniture business with an acute knowledge of the mechanics and art of interior design. Our collections represent the most attractive and well-conceived Case Goods options available.

Client Testimonials