Our Promise!
Extraordinary structural solidity through industry-proven technology, and style designs in case goods that transform your guest rooms into inviting, optimistic spaces.
Brand Programs
We consider every aspect of construction and finishing.
We deliver designs that heighten the guest experience for each brand we supply.
We understand that building trust is an interactive process.
We’re right where we’re supposed to be…for you.
The look and feel of our Case Goods remind hotel customers of the kind of carefully constructed furniture and interior design choices they’d welcome their own homes. Our collections enhance the image and company narrative of Choice Hotels brands Comfort Inn, Sleep Inn and Clarion Pointe.
We designed each collection especially for each brand, in order to add substance and dimension to the experience of their guests. In this way, we contribute to the very favorable baseline customer loyalty enjoyed by these brands.
Comfort Suites 
To enhance the brand narrative of Comfort Suites, we wanted to offer a casual but unusually tasteful collection design. The result is our Zanzibar décor scheme of our ‘Truly Yours Collection’…
Sleep Inn 
We dreamed up our simply stylish design of our ‘Refresh Collection’ to help guest sleep ‘Better Here®’ at Sleep Inn. Refresh case goods collection involves fresh, nature-inspired design…
Clarion Pointe 
Our Fredo and Caldo designs add consistency and beauty to the equation of the Clarion Pointe experience, while enhancing the guest experience with the unique nature of each brand…
What does our C.R.A.F.T. commitment mean to you?
C – constructed case goods using premium materials
R – rigorous 7-step, full polyurethane finished HPL process
A – attention to quality and cost-effectiveness at every step
F – faster lead time than competitors, by a margin of 20%
T – technical expertise at each phase of the production process
Custom Collections
Woodcraft Hospitality’s Custom Collections set a new standard for construction, circumspection of design, and durability. We have worked hard to make them the most competitive Case Goods products on the market, constantly improving our quality and revising our pricing structure to sustain the most attractive cost-effectiveness profile possible.
Each collection has been developed by our in-house designers—all of whom had successful careers in the furniture industry before joining our team—and each is as suited to small, independent hotels who need a turnkey solution as they are to larger brands who wish to use them as foundations for further customization.
Durability, customization potential, and a design ethos that blends years of work in the furniture business with an acute knowledge of the mechanics and art of interior design. Our collections represent the most attractive and well-conceived Case Goods options available.
Client Testimonials
Gregory Kadens
“There are a lot of case good companies that supply product to the hospitality industry. We’ve tried many of them with mixed results.
In Woodcraft we’ve found a true partner that consistently delivers great service and high quality products to us and our clients.
Doing business with Woodcraft has simplified our business and allows us to sell case goods with confidence that our clients are going to be happy with their decision to do business with VIP.”
Danera Bemo
“When we decided to switch case goods manufacturers, we knew we were taking a chance. It worked to our favor, because Woodcraft worked very hard to be sure we represented our client beautifully. Their case goods are some of the best we’ve seen, and their cost-effectiveness profile is very, very favorable. If you’re looking for a case goods purveyor, you should make it a point to talk to them.”
Vikas Patel
“Our first project with Woodcraft was for custom sized case goods for an inner city hotel. It ran smoothly and promptly from receipt of drawings to meet unique project requirements to quotation, scheduling and delivery. As a result we have more projects lined up for Woodcraft and plan to continue the relationship.”
Jennifer Lew
“Woodcraft has done a fantastic job for us. Recently, we had a new client that wanted a certain style, and were particular about specific delivery in a tight time frame. We invited Woodcraft experts into the conversation and that made a huge difference. Their in-depth knowledge of the underlying products and their manufacturing process helped us build our design with case goods that exceed our client’s appetite for appeal and delivery expectations. Woodcraft’s expertise, attention to detail and quality has continued to help us gain client trust in our business.”
Rachel Lyons
“Working with Woon Lee and his team is been great and highly recommended. Their communication and turnaround time are quick and effortless.
They take the design ideas we draw out and in a quick time frame they have a perspective of the ideas we had for us to present to our clients. It is always a pleasure working with them.”
Albert G. Solis
“We arrived at Woodcraft Hospitality after significant due diligence. We’re happy we did. We needed a case goods manufacturer who could produce tough, top value furniture on a fairly tight budget, and the staff at Woodcraft took note. They delivered exactly what we needed, right on time. Their attention to detail and accuracy made for a very smooth transition to our new style…”
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