Ashley Narciso, Baskervill

Hi there! My name is Ashley, I’m 28 years old based out of Richmond, Virginia. I first graduated from Tidewater Community College with an associate degree in Social Science in Chesapeake, Virginia back in 2013. While going to community college, I stepped foot into the design world by accepting a position as an design assistant and sales associate for La-ZBoy Furniture Galleries. From there, I transferred and graduated from Virginia Commonwealth University with a bachelor’s degree in interior design, where I also earned a certificate in business of the arts in the spring of 2017.

My career journey evolved once I joined IIDA, and worked with a few different local internships throughout my years during school; one of which turned into a full-time job practicing commercial and residential design at 3North. About a year later, I switched gears and joined Baskervill in 2018, where I currently design in the hospitality division.

Recently this year, I had the opportunity to design a side table for Dstyle Hospitality, and won my very first design competition. A few weeks later, I entered another competition to create a palette design for Material Bank, using their new Material Desk application, and was one of ten winners. Entering these competitions has definitely been a fulfilling and beneficial experience whether winning or not. It has given me the chance to learn new skills and techniques, and has provided a chance to challenge myself to become a better designer.

Design Intent

Our world has taken an unsettling hit due to the Covid-19 pandemic this year, especially the hospitality industry. Where sanitation is key, is now elevated to a higher expectation than ever before. Inspired by New York design firm, AvroKO’s “Hospitable Thinking” methods, has become the base staple of the design concept. AvroKO’s Hospitable Thinking consists of three elements that question designer’s thought process on how to elevate guest experiences, known as the “Three S’s”: “Security – How can I make you feel less anxious in a space? Significance – How can this experience be meaningful? Surprise – How can I delight you with something a little bit unexpected?”

The challenge today, is how do we interlace the highest level of cleanliness and safety protocol, with everyday hospitable thinking? Although there is no one-single solution, there are alternative measures we can take to ensure safer confined areas.

One of the areas we can control, is choice of materials. The design consists of case good combination efforts to reduce the number of surface seams and edges that can house potential harmful bacteria and viruses. Non-porous solid surfaces and tight knit weaves, hinder exposure to bacterial breeding grounds. Incorporating textiles that are antimicrobial (mold and mildew resistant) and are bleach cleanable, withstand a higher durability of thorough cleanings and disinfecting’s in between guest stays. In addition to controlling materials and textiles, we can also use technology as an advantage. With the use of apps, wireless charging, and voice activated controls, these practically eliminate several touchpoints within a guest room.

The following design has embraced these technologies and selected materials, to showcase their advanced ability in creating not only a cleaner and safer environment, but also maintaining an inviting sense of home and relaxation.